Get more fans with Vampires
Whether you like them or not Vampires sell. Their appeal has always created a strong sub culture. Today, Vampires are becoming the romantic fantasy of many young women. Have you ever thought about your music being in this culture?
Well, Chris Reed from Brand Republic (a UK marketing online publication) has and I think he’s nailed a lot of points musicians, managers, producers and anyone in the music industry should think about. Chris’ post, ‘Vampire films take a bite out of music marketing‘, analyzes how a few bands lined themselves up with popular sub cultures to boost the bands fan base.
Abraham Lincoln put Linkin Park back on the map
Linkin Park recently aligned themselves with the Abraham Lincoln: Vampire Hunter movie.
A great move because Abraham now has an ‘in’ with the Linkin Park fan base. These fans are being tweeted, emailed and communicated to about the movie in a relevant fashion because this is all about Linkin Park. Good for the movie to get bum in seats.
Meanwhile, Linkin Park get their single exposed to millions of potential fans. If they like the song they’ll have to buy Linkin Park’s CD because the song is unavailable on the soundtrack. Linkin Park – can you hear a cash register ringing?
Here’s what Linkin Park has in store with Abraham Lincoln: Vampire Hunter:
Linkin Park – Powerless
Chris also shares his personal experience of this powerful music/movie harmony. I won’t get into too much detail, but it relates to Death Cab For Cutie and their Twilight exclusive track, ‘Meet Me On The Equinox.’ Let’s just say, the younger attendees were digging that song a whole lot more than the older ones.
Death Cab For Cutie – Meet Me On The Equinox
Tell Me Something New
If this all sounds familiar it probably is. Music and movie partnerships have been around for quite awhile. And Linkin Park have done this already with Transformers.
Linkin Park – New Divide
Enya has done it with Lord of the Rings and Puff Daddy has with Bad Boys.
Diddy Feat. Nelly, Murphy Lee – Shake Ya Tail Feather
BUT – these are all high budget multi million dollar negotiations. How can you compete or get in on this?
Well, you can’t….at least not yet. The internet has really levelled the playing field so here’s what you can do at the moment.
The lesson learned here is to get your music out to where ALOT of ears (and eyes) are. Movies and TV shows are great because they already have a built in fan base you can gain exposure to but these are harder to be part of when you’re not as established.
So take baby steps. Think about who you want as a fan and make a list of entertainment companies, people, and programs you can submit your music too.
To make it simple, think of yourself as a fan (I hope you are) and look at the things you watch, listen and pay attention to.
For me, I would approach alot of blogs, bloggers and people who produce online video.
Here are two a good examples:
Philip essentially reads the news with his own take on things. He’s good at what he does because he’s funny. So funny that he’s amassed over 2 million subscribers with nearly 1 billion page views. That’s alot of eyes.
At the moment he has an opening song so there could be some opportunities to lend him some extra tunes to liven up his show.
If I were to guess, he probably attracts the 20 to 30 year old crowd who are more world aware. So if you’re looking to have these fans then it may be something to think about.
Not just a pretty face but a beauty blogger/vlogger. She constantly uploads beauty tips and tutorials and also has a MASSIVE following. Sorry to say but I don’t follow her but I wanted to mention her as an example because she usually include music from up and coming artists all the time. She has close to 2 million subscribers and over 500 million video views.
I know a few lady friends who follow her religiously. These friends are older 20′s but I can see Michelle speaking to women between the ages of 16 – 35. Could they be your fans?
All in all
Think about who you want as your fan and partner with those who are looking for the same fans and people. Those bloggers/vloggers I mentioned are just one avenue to spread your music. They have the numbers so can just imagine how much exposure your music would receive from any of those audiences.