And Make That Powerful First Impression
Being in music is amazing. Within mere seconds you can change a life forever. I know that sounds pretty grand but let’s recall a time where we listened to a song understood the lyrics and it immediately changed the way we thought and acted. Not many other jobs can do that, especially in mere minutes.
This is why making the best first impression to a virgin fan is very important. If you impress you gain one for life.
“You never get a second chance to make a first impression” – so make it count.
The Best Way To Make The Best Impression
Think of movies and what they do to a viewer. Good movie trailers hook you and make you want to talk about it. They create this interest so that when the movie finally comes out you get your bum in the seat.
Trailers are still THE most effective way to market and sell a movie.
Avatar in 30 seconds. Sold!
Why you should care?
Trailers are just short videos so think about this:
1. Video is still a powerful way to gain attention and to spark interest in a short amount of time. That’s why there is such a hunger for them online. After I publish this post, 800 million people would have visited Youtube in the past month http://www.youtube.com/yt/advertise/demographics.html. Imagine how many can see your video.
2. Videos are still new for music. Besides the teaser music video or short clip, not many are doing things video related. It’s very personal and can win over a potential fan instantly.
3. And most importantly…your video could go ‘viral’. I am not saying its going to be the next laughing baby but if the viewer likes it enough they will recommend it to a friend and you could be the talk of the town.
Think about an introduction or some type of video to stir some interest in your music. Chances are the person who is checking out your site is already interested in your music so you just have to make them more invested in you. Their foot is through the door you just have to invite them to sit down.
How Should I Do This?
There are no rules for making these videos but there are a few ‘good to do’s':
- Make sure you use a good camera or the work looks polished. There’s nothing worse than watching a video that is grainy (unless that’s the creative angle you are coming from and it serves a purpose).
- Length is pretty much up to you and what you want to get across. I would say a healthy length is between 30 seconds to 1 minute. Introduce yourself in a creative way and don’t fluff around.
- Include your music. This could be for the background or used prominently. They came to listen to your music so give it to them.
- Focus on what you want your fans to know. Do you make music for a cause? You all about the love songs? Come at a creative angle that talks about this.
- Make sure you have some sort of action at the end of the video. Have your potential fan do something – could be liking your Facebook page, subscribing to your email, bookmark your website, sharing it with a friend, anything!
From The Country Side
I was thinking of what an indie artist promotional video could look like and after cruising the web I found an example.
I chose the country musician, Chase, because he isn’t mainstream but looks to be working hard to get there.
Here is his video:
Chase Promotional Video
Stuff That’s Working
- his music is prominently in the video
- there’s a theme – he’s a fan lover – constantly taking pictures and signing things for fans *thumbs up
- he actually made a video
Stuff To Think About
- there’s a lot of the same. Scenes tend to repeat themselves. Showing you’re a fan lover is good but if this is in every scene it gets tiring.
- 2:30mins is a long time especially when you’re showing the same stuff over again.
- video quality is okay. Could be better.
- no action points at the end. What is a fan to do after?
The biggest thing about Chase’s video is he actually did something. Major props for that.
What did you think of his video? And when is it going to be your turn? Comment below!